BMW To Sponsor 6 Canadians For 2016 Rio Olympic Games

By: Brenden Somerville   |   31 May 2016
BMW with an athlete

As a proud supporter of the Olympic Games, BMW announced its sponsorship of six athletes for the 2016 summer games in Rio de Janeiro, Brazil. Not only does this deal strengthen the BMW brand identity worldwide and provide amazing benefits to the athletes, but there are numerous perks for the automotive company as well. BMW is currently sponsoring a world-class team of Canadians, including divers Meaghan Benfeito and Roseline Filion, golfer Brooke Henderson, swimmer Ryan Cochrane, high jumper Derek Drouin and sprint kayaker Mark de Jonge. With less than 3 months until the games start in August, excitement has been building since BMW signed the contract in support of our athletes. Given that the outcome of sporting events are always unpredictable, there is no way to foresee the future of whether or not the athletes BMW has selected make it to the finals and bring home gold for our country; but, regardless of the outcome, officials from the automotive legend are confident in their decision and in Canadian athletes.

World-Class Sponsorship, World-Class Athletes

As one of the best and most famous luxury car brands, BMW is a top-tier sponsor of the 2016 Rio Games. And, when you have a team of world-class athletes, it only makes sense for them to have a world-class sponsor, undoubtedly one of the best in the auto market worldwide. With so much riding on these events, BMW has spread their sponsorship across a variety of sports and competition, connecting them to more athletes and more spectators.  As part of their sponsorship, each athlete is given a BMW vehicle to drive. Despite the variety in their choice of sport, each Canadian athlete is elite and high performing a a BMW, making it a perfect fit for Canada's representatives. 

Built For Canada and Beyond

Canada loves BMW and the feeling is mutual from BMW manufacturer's all over the world! From Canada to Rio, there are many BMW fans out there who love their car for a number of reasons. With attractive features like power steering, impressive navigation systems and powerful engines, BMW's are built to last. But just like out athletes, a little conditioning can go a long way.  At Somerville Auto, our expert team of auto technicians are skilled at all types of interior and exterior repairs for BMW drivers in the Toronto area. As a primary dealer of luxury and exotic vehicles, at Somerville Auto we're confident in our abilities to inspect your BMW from top to bottom and make recommendations based on your unique situation and aesthetic preferences. Due to our meticulous attention to detail, commitment to your safety and providing fair and transparent repair pricing, Somerville Auto is recognized as Toronto's number one repair and service shop, which means we will do everything in our power to keep your BMW running like it did the day you got it!

For all the BMW lovers out there and proud supporters of the Olympic Games, down at the dealership we're always re-stocking our selection of pre-owned luxury and exotic cars and SUV's. See what models are in-stock now and give us a call at 1-(877) 503-5102 to speak with a representative today.






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